Encarte Sirena padres 2023
Sirena, one of the main dominican chain of supermarket, annually do a father advertisment campaing, where they make an insert, with all the offers available in the store and the web.
The goal:
Business objective:
Increase sales
Communication objective:
Strengthen brand/category positioning
Outcome:
The campaign “Dad is on another level”. With this concept we celebrate dad for the incredible fact of being dad. All dads, no matter how they are, are on another level for us and deserve to be celebrated.
Design Solution:
A graphic with an emotional side where the son appears with his father surrounded by positive phrases. Sirena has a very strong line and well-known colors, which is why the brand's colors always dominate in monochromatic environments.
Responsibilities:
From making digital sketches with shutter photos and tentative products library to directing the models, costumes, art direction, graphic design and client presentation. This project was not easy, we dealt with various issues during the process and had to adjust and redesign.
